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| Developing a successful internet
marketing strategy is an essential part of your online success.
In order to succeed, you must develop and implement a strategic
plan that includes all of the following: |
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OVERVIEW |
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| Your
website should be simple in design with the navigational
links placed at the top, left or right side of the page.
It should be designed in standard HTML with no Flash
or fancy plug-ins and very few graphics. Unless your
graphics specifically pertain to your product or enhance
your site, you probably shouldn't include them. Your
site should load very quickly and each additional graphic
will add additional load time. In addition, there should
be no banners or outside links of any kind -- nothing
that will distract your visitor's attention.
You must specifically design your website to rank high
in the Search Engines. This involves much more than
just including META tags. Your design, text, title and
image alt tags all play a very important role in determining
how your website will rank.
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Title
- Your "Title" should contain
your most important keyword or keyword phrase
that you think potential visitors will use when
performing a search. Instead of capitalizing the
first letter, type it in lowercase, as most people
type in all lowercase letters when searching.
Description - Your description
should contain your most important keywords and
describe your product in detail. You want your
potential visitors to know exactly what you're
offering. |
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Keywords - Select the most appropriate keyword
and keyword phrases, in different variations, that
you feel your potential visitors will use when performing
a search. The more targeted the better.
You can find a variety of tools to assist you in creating
an effective list of keywords here: http://www.jimtools.com
You can also download a great little freeware program
called, GoodKeywords http://www.goodkeywords.com.
This program will assist you in developing a list
of targeted keywords for your website. In addition,
it also includes a site popularity tool that enables
you to check your site's popularity.
Heading tags - Search Engines pay
close attention to the text displayed within the "Heading"
tags. Place your most important keyword phrase within
a "Heading" tag.
Graphic Alt tags - Place a readable
sentence containing your keyword phrases within your
graphic "Alt" tags.
Text - All of your keywords and
keyword phrases should appear throughout your text.
If any of the keywords you placed within your META
tags do not appear within your text, the Search Engines
will ignore them. Your keyword phrases should appear
at least three times within your text, but no more
than seven.
Another consideration of great importance is the use
of "Tables." If you'd like to set up your
website using tables, try to place your "Heading"
text above your "Table" code. If this isn't
possible, make sure you include your keyword phrases
within your top left "Table cell" to assist
you in ranking higher in the Search Engines.
One final note, always place your most important information
above the fold of your web page. This is the top portion
of your web page that is visible when your page is
first loaded, without scrolling. This is the most
important part of your entire page -- use it wisely.
Your website is your product's storefront and will
play a very important roll in determining your success.
Take your time and do your homework before you begin.
You may be pleasantly surprised with the outcome.
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